Zach I really think you hit the nail on the head with that last point: video is powerful where appropriate.
Too often I run into newspapers publishing video or looking to shoot video for a story or package just because they can -- not because the medium is best for the message. The same attitude prevails with text, photos and slideshows, Flash ... well you get the idea.
Zac Echola
· 1 year ago
I've seen some crazy, asinine videos, but I'm not going to make any judgment calls on the quality vs. quantity argument (I think both are valid strategies depending on your goals).
I tend to prefer a mix of regularly produced videos, well-produced standalone videos and many short, quickly created illustrative clips. They serve different audiences differently.
Andy
· 1 year ago
Some excellent points there Zac. Maybe we don't know what the model for this is yet but it's clear the potential is there.
All Comments
Too often I run into newspapers publishing video or looking to shoot video for a story or package just because they can -- not because the medium is best for the message. The same attitude prevails with text, photos and slideshows, Flash ... well you get the idea.
I tend to prefer a mix of regularly produced videos, well-produced standalone videos and many short, quickly created illustrative clips. They serve different audiences differently.